Creative Brief - Poster

Questionnaire Results - Analysis

1) What is your gender?

I gave my questionnaire to 10 teenagers, i made this choice because they are my target audience and it would be beneficial for me to know more about them. I gave my questionnaire out randomly without controlling how many boys or girls took part in the questionnaire.

2) What is your age group?

For the second question, I decided to control the amount of people taking part in the questionnaire in each age group so that I could see if there was a distinction between the different age groups and their preferences.

3)Are you aware of short films?

I asked this question to find out if out of the people I gave my questionnaire to, if any of them were aware of short films or if they had any idea about them. And from the collation of the data, if was I really pleased that put of a possible 10, 9 people were aware of short films.

4) Have you ever watched a short film?

With this question majority of the teenage adults I gave my questionnaire to have watched a short film, which will be really helpful and relevant for me, this is because I will be creating a short film and them knowing and also being aware of it means they know what to expect from mine.

5) If so, how often to you watch them?

Most of the people that answered my questionnaires, don’t really watch short films as often as I thought they would, this would be due to various reasons such as: them being in school/college or them doing coursework.

6) Which do you think is more important?

I asked this question to find out if there was a popular preference with young adults when they watch a film. And the most popular preference was the ‘storyline’; I think this is because they want to be captivated with the story in order to feel some sort of connection with the plot/story of the film.

7) What camera shots would you prefer to see in a short film?

Camera work in any film is very important. This is why I asked the people the type of shots they would prefer to see in a short film. 55%of the people chose ‘Artistically shot’ camera shots, whilst the other 45% said they preferred ‘Simple shot’.

8) What is your favourite film Genre?

Every individual have preferences on the types of genre they would prefer watching. Form the data I collected, it shows most teenagers enjoy watching films with comedy as their genre. This could be because they enjoy the humour and excitement they get from it. Due to the storyline of my film, it is going to fall in the Drama genre. I hope it appeals to other people that watch it.

9) How often do you go to the cinema?

There are various places people go to watch films such as theatre etc. I chose to find out how often young adults visit the cinema. And from the information I have gathered I can tell that young teenagers go to the cinema 2-3 times in a month.

10) How do you find out about new films?

41% of the people answered that they find out about new films through both the internet and television, whilst the other percentage find out about new films though other media platforms such as: magazines, and  film posters. This is very helpful for me because it shows that young adults of this generation are in tune with the media and are up to date on how film producers use different media platforms to advertise their production. This shows that my target audience will be more interested in my film, this is because i will be posting my finished production on the internet for those with technology devices to be able to access, i also be having a film poster for those who don’t go on the internet regularly.

11) Do you watch films on the internet?

Majority of the answer to this question was a ‘Yes’. This is because the find it easier just to open their laptops or just use their mobile phone to watch whatever film they want, some think buying a DVD for like £10 is too much when they can just watch it on the internet.

Questionnaire Analysis

2) What is your age group?

3) Are you aware of short films?

Engine Trip Images

A Day Out!!! (The Engine Company Trip)

Our Media teacher thought it would be very beneficial if she took us on a day out to a media company called 'The Engine Group' located in Oxford Street. It is a creative Communication Company that amongst itself has smaller organizations that provide professional expert advice and services in media and marketing. I had the opportunity to speak to a member of one of the many organizations within the company. I spoke to a marketing and advertising advisor from 'WCRS' in which I was given a tour of the building , also exploring and experiencing the pre production and post production process of advertisement within a authentic media environment. 

WCRS is a full service agency based in London and is one of the companies within the Engine group. WCRS is a creative agency where classical brand building meets cutting edge digital thinking. Their resources includes: branded content, marketing, sponsorship and advertisement. They provide creative services for designing and executing Marketing Campaigns for broadcast, print, online, mobile and social media. The company also has expertise in creating commercials and helping clients to launch their brands.  Here are some  of some of the companies they have helped with launching their brands: 

My Questionnaire

Questionnaire from Mizz_Sarahx

Primary Research Into Audience

For my research into audience, I will be making a questionnaire which will include questions for people within my target audience range to answer. This will help me get a better and more accurate feedback on the content they would like to see in my film.

Audience Theories

Audience Theory from Mizz_Sarahx

Introduction to Audience #2

When a media text has been thought of and made, the producers make it their responsibility to ensure that it reaches the audience it’s intended for. All media text that’s been created has some sort of marketing and advertising campaign them. Some of these attachments might include

posters

print, radio, TV and internet advertisements

Trailers

Promotional interviews (e.g. stars appearing on chat shows, information leaked to Internet bloggers)

Tie-in campaigns (e.g. a blockbuster movie using McDonalds kiddies meals)

Merchandising (t-shirts, key rings etc)

The main purpose of marketing campaigns is to create awareness of the media text that has been created. Once the awareness has been created, it then helps the audience with their decision on if to follow/be a part of the text or not.

For my production I will be creating a poster and a radio advert to create a buzz and awareness for anyone that wants to see the final product, especially my target audience.

Counting an Audience 

Different types of media texts measure their audiences in different ways. This is to know the estimate amount of people viewing/purchasing the text and to also know the amount that is being sold or already sold. Here are some examples of how some different media platforms count their audiences:

Print: Magazines and newspapers measure their circulation  by numbers of copies that have been sold

Radio/TV: they Measure the number of viewers and listeners for a TV/Radio programme or whole station's output.

Internet/New media: Internet sites measure the hit rate of a page or site. There Is a Code inserted into the site that collects information on the number of visitors that visit the site. This information is used to count the amount of views the site is getting. An example of this would be on Youtube at the bottom of the video there is a number which measure the amount of people that have viewed that video.

For my production I will be counting my audience by posting my completed video on Youtube for my audience and at the end of every month I will check to see how many views my video has.