Target Audience Profile

I have decided that the main Demographic for my film production is going to be 15-18 year olds. I decided on this group of people to be my target audience because when I did my questionnaire I found out that the majority of this age group are aware of short films and they know what to expect for my film production. The reason I have decided to make the age group for my target audience 15- 18 years old, is because I know the content of my film won’t be suitable for anyone under these age group. 

Another reason for this decision is that my film production has roughly the same aged characters; I think this will make it easier for my audience to relate to and also it also makes it more understandable. The psychographics of my target audience would be secondary school kids, or young adults in college or University, this is because they are more mature and more aware and educated on things that are happening in society.

For my production I think the most suitable BBFC would be a 15. This is because my film has some scenes of violence in it. According to the BBFC no-one under the age of 15 is allowed to see a 15 rated film.

Ethnicity:

For my production the main ethnicity is going to be Black British, but I will also be having other ethnicities play some roles. By doing this I feel my production will appeal more to a wider range of audiences with different ethic backgrounds. Not only appealing to audiences of different ethnic backgrounds, I want my film production to portray the idea that everyone in society is equal, and it’s not a matter of race, gender or ethnic backgrounds, it about treating people with respect and dignity.

Gender:

Due to the content and storyline of my film, it would appeal to both male and female audiences. This is very vital as it creates awareness of what my film would be about; which is domestic violence. To attract male audiences I would be using an attractive female character, also there will be some fast paced scenes which would create some excitement for the male audience/viewers. To appeal to the female audience, the male protagonist in my film will be presented as a mean and violent person, and the female character is presented to be a survivor because she finds a way to escape from him and makes something better of her life. 
This also links to theory of the ‘Male Gaze’ by Laura Mulvey. The concept of the gaze is one that deals with how an audience views the characters that are presented in any media text. For feminists it can be thought of in 3 ways: How men look at women, how women look at themselves how women look at other women.  For my film it will be how the  male and female characters are looked at.

Socio- Economic Group:

I think my film would appeal to the lower-middle class group; this is because in short films industry there is a low budget, this would very much appeal to them.