Monday, 8 April 2013

Incorporating The Conventions In My Radio Ad.

Average Length
When making my radio advert, I will put my timing into consideration. This Is because most radio adverts go on for about 30-50 seconds, if the advert was any longer the attention span of the listener would have faded which might in some cases lead them to change the station. As I don’t want to lose the attention of the listeners I will be leaving my advert at 40 seconds or 45 seconds at the most.

Voice-over Narration
My radio advert voice-over will feature a male voice talking about the film. Linking back to the research I have done on radio ad’s I have learnt that the voice-over of the radio ad needs to have the 5w’s, which include: Who, What, Where, When, and Why.

Who: the voice-over will tell the listeners who the Ad is aimed at.
What: the phrase should help my audience with the understanding they need to know what the film will be about.
When: the voice-over will inform the listeners when my film will be available to be viewed and also the YouTube channel it will be on. It will also include additional information such as the film won’t be distributed like other blockbuster film.
Where: the links to my finished product will be available to view on social networking sites such as: Facebook, Twitter, Instagram etc.
Why: at some point during the radio advert, the voice-over will tell the listeners the film was made to create awareness for young couples in abusive and violent relationships because there isn't a lot of attention paid to that area. And young people who find themselves in that situation might not know what to do or how to get out of it. It will inform them that the video is for them.

Music:
I will be using a music bed; this won’t be played until the end of the advert. My music choice is going to be the instrumental of Ed Sheeran- Give Me Love, it won’t be too loud, just enough for the listeners to hear it playing and allowing them to hear the voiceover speaking.

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